Strategic Planning

The Real Estate Council of Alberta (RECA) is the independent governing authority that sets, regulates, and enforces standards for real estate brokerage, mortgage brokerage, property management, and condominium management licensees in Alberta.

RECA’s work takes planning, and is guided by a multi-year strategic plan and a shorter-term business plan. 

Mandate

RECA’s mandate is to protect consumers and to provide services that enhance and improve the real estate industry and the business of industry professionals.

Mission

RECA creates consumer trust and confidence in the real estate industry by:

  • setting and enforcing standards of conduct and professional development requirements for the industry to protect the consumer
  • providing services that enhance and improve the industry
  • promoting the integrity of the industry
  • protecting against, investigating, detecting and suppressing mortgage fraud as it relates to the industry

RECA’s Business Plan is the blueprint for RECA to achieve its vision. It provides the strategies RECA will follow to achieve each objective and the actions RECA will take under each strategy. It also establishes the order of priorities and the schedule to complete each action item.

The Business Plan also focuses the Board of Directors, Industry Councils, and Administration on the big picture and recognizes governance practices, time, and resources must align with the strategies and actions. A financial plan supports the Business Plan through an annual budget process.


RECA’s Board of Directors is currently collecting and reviewing feedback for a new multi-year Strategic Plan.

Please take the time to fill out the Strategic Planning Form below to provide your direct input.

Strategic Planning Form

The Board will use feedback from this form, from formal responses received from trade associations, from a broad consumer survey, and from RECA’s many interactions with stakeholders in the last year to inform the new strategic plan.

The formal plan will be announced as soon as it is approved by the Board in Spring 2022.



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