As a licensed real estate, mortgage, or property management professional, how you promote yourself and your services matters. RECA has clear requirements to ensure that all advertising is accurate, honest, and transparent.
Advertising includes any activity, public notice, or representation that promotes you or your services. This can be done by you directly, or by someone acting on your behalf.
Examples include:
- Online listings or social media posts
- Print ads in newspapers or magazines
- Email marketing campaigns
- Signs, flyers, or brochures
- Videos or other media promoting your services
The key principle: anything that draws attention to your services or expertise is considered advertising.
Advertising Guidelines & Resources
Licensees must ensure their advertising:
- Clearly identifies the licensee and their brokerage
- Is truthful and not misleading
- Complies with RECA advertising policies and applicable legislation
For more information, review the RECA Advertising Guidelines
Proper advertising protects both consumers and licensees. Clear, accurate advertising:
- Helps clients make informed decisions
- Promotes trust in your services and the industry
- Ensures compliance with RECA’s rules and the Real Estate Act