Unrepresented Sellers - What They Need to Know

Purpose: To assist mere posting sellers to understand the issues when dealing with a buyer’s representative.

This bulletin applies to all unrepresented sellers.

It is very important for mere posting sellers (Seller) to ensure they clearly understand the role of the buyer’s representative. The Seller must know the services they will receive from the buyer’s brokerage or just as important, what services they will not receive from the buyer’s brokerage.

What you need to know

Consumers with no representation
A consumer may wish to work with a real estate professional for a particular real estate transaction and does not want a real estate professional to represent them. Examples of this include:

A client is a person that enters into a service agreement with a real estate professional. A customer is a person who has made contact with a real estate professional but does not engage them to provide services.

In the situation where the real estate professional represents the buyer and the seller is selling their home through a mere posting listing, the buyer’s real estate professional will treat the seller as a customer and provide sole agency representation to the buyer. This means they will give administrative services to the seller and full representation services to the buyer.

Disclosure of role and administrative services to the unrepresented seller
It is important for real estate professionals to disclose that the buyer’s brokerage:

Obligations to the seller
The buyer brokerage’s responsibilities to the seller are:

Administrative services to the seller
When it is in the best interest of a client, the industry member may give administrative services to a customer. Real estate professionals will give these services to a customer because doing so would be for the benefit of their client and the transaction. Administrative services are at the option of the real estate professional, without creating a client relationship. The brokerage, at its sole discretion, may give the following information or services to the seller: