Customer - Real Estate Brokerage

Purpose: This bulletin defines a customer relationship and explain the obligations you owe to a customer and optional services.

This bulletin applies to real estate brokerages, brokers, associate brokers and associates.

Customer defined
The Real Estate Act Rules (Rules) defines a customer as:
“a person who has contacted, but not engaged or employed, an industry member to provide services.”

In the context of a real estate brokerage, a customer is a person who approaches a real estate professional and is seeks information or assistance regarding their real estate needs. In the context of agency relationships, the term “customer” identifies the third party, that is, the “outsider” to a particular agency relationship.

A person may want to be a customer for various reasons including:

In some cases, a brokerage may have a property listed and can only represent the seller. A brokerage may represent a new homebuilder but the builder prohibits the brokerage to represent buyers on the builder’s listings. In this case, the brokerage will treat all potential buyers as customers. Customers may seek representation by another brokerage.

Informed consent
The nature of the business relationship is an important issue for industry professionals and consumers. It is the responsibility of industry professionals to ensure their role is clear to customers at all times and that there is no pressure to direct a particular type of relationship when they are dealing with consumers and third parties.

Real estate professionals should have a clear understanding of their obligations to clients and customers. While consumers should make an informed choice about the type of relationship they wish to have with a real estate broker, they should also understand the implications of the options available to them.

Customer acknowledgment form
A real estate professional must present a customer acknowledgement form to the customer. While clarifying matters for consumers, the form also gives protection for real estate professionals. This form may help avoid representation disputes.

The customer acknowledgement requirements include the following:

Customer – mandatory obligations
Customers must understand whom the real estate professional represents. The real estate professional will not give any services to the customer that require discretion or judgment, confidential advice or advocate on their behalf.

A brokerage does not owe any agency or fiduciary obligations to a person who does not engage the services of the brokerage and chooses to be a customer.

A real estate professional still has important obligations to a customer. Those obligations are to act honestly, ensure any information provided is correct, exercise due care and skill at all times, and hold any monies received from the customer in trust in accordance with the legislation.

Customer – optional services
At their discretion, the real estate professional may provide a customer with certain services as outlined in the Rules. Examples of services a real estate broker may give to a customer include the following:

Related information



Consumer Relationship Guide